EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

Call Us Today! 1-877-SEO-4-WEB|info@edgeofthewebradio.com
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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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2401, 2025
  • 741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

741 | Enterprise Marketing Growth w/ Paula Mejia of WIX Studio

Explore enterprise marketing with Paula Mejia from WIX Studio. Learn about tactics, long-term strategies, and balancing performance metrics for success.

1701, 2025
  • Episode 740 Week of 1.13.2025

740 | News from the EDGE | Week of 1.13.2025

Explore local SEO updates with Darren Shaw on Google algorithm changes, local service ads, and GBP features.

1701, 2025
  • Episode 739 SEO Testing Ryan Jones | SEOTEsting.com

739 | EDGE Tool Series: Practical Testing w/ SEOTesting.com

Discover the power of SEO testing with Ryan Jones. Learn how to turn test results into game-changing strategies using data and business metrics effectively.

901, 2025
  • Episode 738 - EDGE Tool Series: SEOTesting.com with Ryan Jones

738 | EDGE Tool Series: SEOTesting.com w/ Ryan Jones

Explore SEO A/B testing with Ryan Jones of SEOTesting.com. Learn strategies, split testing tips, and using GSC data for better results.

3112, 2024
  • Episode 737: EDGE Tool Series: AlsoAsked and Google Bugs with Mark Williams Cook

737 | EDGE Tool Series: Digging into AlsoAsked.com and Google Bugs

Mark Williams-Cook unveils a Google bug exploit revealing ranking insights, plus dives into AlsoAsked.com's power for SERP and intent analysis.

2012, 2024
  • Episode 736! last Show of 2024

736 | News from the EDGE | Week of 12.16.2024

Andrew Optimisey joins EDGE to discuss marketing shortcuts, data ownership, AI in search, and HubSpot's latest moves. Stay sharp with us!

1812, 2024
  • Episode 735: EDGE Tool Series: AlsoAsked with Mark Williams Cook

735 | EDGE Tool Series: AlsoAsked w/ Mark Williams-Cook

Mark Williams-Cook explores SEO's AI evolution, Google's ad-driven moves, and strategies to build strong brands in a dynamic search landscape.

1212, 2024
  • Episode 734: News from the EDGE- Week of December 9th, 2024

734 | News from the EDGE | Week of 12.9.2024

Andrew Optimisey joins EDGE to discuss marketing shortcuts, data ownership, AI in search, and HubSpot's latest moves. Stay sharp with us!

1112, 2024
  • Episode 733: EDGE Tool Series: Tracking Authenticity with Jon Gillham

733 | EDGE Tool Series: Tracking Authenticity w/ Jon Gillham

Jon Gillham discusses AI's role in content strategy, authenticity, and efficiency on EDGE of the Web. Learn about ethical AI use and Originality AI.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2025 Site Strategics & EDGE of the Web.

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