EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre
We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the decision stage. Sangram Vajre, the co-founder and chief evangelist at [...]
EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman
We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she used to use to measure her marketing efforts and how [...]
EP 284: Bullseye Marketing w/Louis Gudema
Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using his Bullseye Marketing method. Let's talk about this method and [...]
EP 283: An Introduction to Facebook Analytics w/JD Prater
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off his presentation at Inbound 2018, JD will share with us [...]
EP 282: The Google Medic Update w/Ruth Burr Reedy
Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today to break down this new update. Where you impacted by [...]
EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth Services Senior Director at Commerce Hub, recently wrote an in-depth [...]
EP 280: The Neuroscience of Storytelling w/Joe Lazauskas
Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why humans enjoy storytelling. Joe helps companies all the time in [...]
EP 279: The Importance of Digital Knowledge Management w/Jeff Rohrs
Over the last year or so, we've all seen a big shift in the search and with the growth of devices like the Amazon Echo and Google Home, it has become even more important that your organization has a way to manage its digital knowledge. So, what is digital knowledge? [...]
EP 278: How To Drive More Leads To Brick & Mortar Businesses w/Ben Adkins
Dr. Ben Adkins is a licensed and practicing chiropractor turned Facebook marketer and agency owner. In this special episode, we discuss with Ben about his journey from chiropractor to a marketer and we break down some of the tactics he used to build his practice on Facebook. Plus, we learn [...]