EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 311: Debunking 7 Myths About Editing Listings on Google Maps w/Joy Hawkins
We’re diving deep into Local SEO today by debunking some common myths when it comes to editing your Google My Business. Joy Hawkins is the owner of Sterling Sky, Inc. and she recently wrote a blog called "7 Little Known [...]
EP 310: How to Use Paid Review Sites For Lead Generation w/Garrett Mehrguth
Paying for SEO may seem like a weird thought, but when you are looking at the landscape of your competitive keywords it might make sense to pay for a few listings or directories. How do you identify the listings that [...]
EP 309: How to Use Machine Learning for SEO w/Britney Muller
What if we could automate and use machines from some of the most mundane SEO tasks and free up our time for more strategy? Well, it is possible and we'll find out how machine learning can make our lives a [...]
EP 308: How to Use Data Analysis for SEO w/JR Oakes
JR Oakes is the Senior Director of Technical SEO Research at Adapt Partners and he shares a lot of great information on Twitter and GitHub about how to use Data Analysis for SEO. What is Data Analysis? According to the [...]
EP 307: How to Create Effective Case Studies w/Joel Klettke
Writing case studies are hard to do well. They take a lot of time, you have to interview clients and if you don't do it right, you've completely wasted everyone's time. What's the right way to write a case study [...]
EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes
Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be [...]
EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very [...]
EP 304: The Marketing Rebellion is Here w/Mark Schaefer
The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been [...]
EP 303: Moz’s Domain Authority 2.0 w/Russ Jones
In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus [...]