EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 306: The Role of Machine Learning and AI in PPC w/Brad Geddes
Machine Learning and Artificial Intelligence are going to continue to dominate the conversation in the PPC industry this year. What are the best ways to use Machine Learning and AI and what skills do you need to have to be [...]
EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very [...]
EP 304: The Marketing Rebellion is Here w/Mark Schaefer
The fields of marketing, advertising, and PR are constantly changing. Past strategies no longer work as technology is racing ahead of us, customers are buying based on personal values, and trust in brands is at a 10-year low. We've been [...]
EP 303: Moz’s Domain Authority 2.0 w/Russ Jones
In case you missed our last episode, Moz has recently announced that they are changing the way Domain Authority will be scored beginning on March 5. Russ Jones, the Principal Search Scientist at Moz, joins us on this special bonus [...]
EP 302: Learning from Google’s Quality Rater Guidelines w/Marie Haynes
Last year, Google updated its Quality Rater Guidelines - what changed and what lessons are there to learn from this update? Marie Haynes, the owner of Marie Haynes Consulting, Inc., joins us on the show this week as she and [...]
EP 301: What’s Driving the Growth of Marketing Technology? w/Scott Brinker
There's one thing that is for certain in the marketing technology industry - change. Rather than slowing down, several big changes are accelerating across the industry but what is driving this change? Will it slow down or continue to accelerate? [...]
EP 300: Conversational Marketing & Episode 300 w/Dave Gerhardt
Welcome to our 300th episode (and 8th year of shows!). We've covered a lot of different topics and interviewed several 100 different people over the past 300 episodes. It's been a lot of fun and we are excited to bring [...]
EP 299: Why You Should Be Using Bing Ads w/John Lee
Most of a PPC Manager's focus tends to be on Google Ads - but you could be overlooking a valuable channel for ads - and that's Bing Ads. What in store for Bing Ads in 2019? Well, we reached out [...]
EP 298: How to Use Reddit To Drive Marketing Strategy & Traffic w/Ross Simmonds
Recent reports have said that Reddit generates more traffic than Facebook or Twitter and was the third most visited website behind Google and YouTube. So why do marketers seem to ignore this valuable channel? We will find out more about [...]