EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • Will Critchlow EDGE Featured Image

EP 371: 15 Years of SEO with Will Critchlow

By |October 20th, 2020|Interview, podcast|

This week's featured guest is Will Critchlow, CEO of Search Pilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the [...]

  • Paul Shapiro EDGE Featured Image

EP 370: Enterprise In-House SEO Advantages with Paul Shapiro

By |October 14th, 2020|Interview, podcast|

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when [...]

  • Automation and Machine Learning with Ginny Marvin

EP 314: Automation and Machine Learning with Ginny Marvin

By |June 5th, 2019|podcast|

A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]

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