692 | On the EDGE of Candour / an SEO Podcast Crossover w/ Mark Williams-Cook & Jack Chambers-Ward
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.
Join Will Critchlow on EDGE of the Web to explore large-scale SEO testing, search volatility, and AI's potential in SEO for large enterprises.
Mark Williams-Cook and Erin Sparks explore featured snippets and people also ask (PAA), their benefits, and how SEOs can take advantage of them.
Mark Williams-Cook and Erin Sparks discuss the concept of zero-volume keywords, intent vs. keywords, the Knowledge Graph, and PAAs on episode 564 of the EDGE.