Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

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The Edge Of The Web Podcast Series Listen Now
  • EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

    EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

    We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to have her on to talk to you about the lessons [...]

  • EP 250: How Voice Search Changes Everything w/Duane Forrester

    EP 250: How Voice Search Changes Everything w/Duane Forrester

    "Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on a regular basis. For businesses, leveraging voice search presents one [...]

  • EP 249: Become a Better Boss With Radical Candor w/Kim Scott

    EP 249: Become a Better Boss With Radical Candor w/Kim Scott

    Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. While we tend to focus on digital marketing topics for [...]

  • EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

    EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

    How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of the Marketing Insider Group and he spoke about this subject [...]

LATEST PODCASTS

1601, 2018

EP 251: Shifting from Google Ads to Facebook Ads w/Susan Wenograd

We're seeing more and more clients wanting to experiment with Facebook Advertising - but in most organizations, the PPC Manager is being asked to do the ad management. Susan Wenograd has been in this position before so we wanted to [...]

901, 2018

EP 250: How Voice Search Changes Everything w/Duane Forrester

"Open the Pod Bay Doors, Hal" - talk about a voice command that caused all sorts of commotion and chaos. Today, however, you probably find yourself asking voice commands to Alexa, Siri, or Google about the weather or music on [...]

1312, 2017

EP 249: Become a Better Boss With Radical Candor w/Kim Scott

Earlier this year, Erin and Tom were sitting at a local networking event and the presenter started talking about this concept called Radical Candor. It was a new book that had just come out and it definitely perked their interest. [...]

512, 2017

EP 248: How to Get Buy In (& Budget!) For REAL Content Marketing w/Michael Brenner

How do you convince your CMO or CEO to do REAL content marketing? And not only that but how do you secure enough budget so that you can produce the content your audience wants? Michael Brenner is the CEO of [...]

1411, 2017

EP 247: Using Humor in Your Marketing w/Tom Fishburne

For the last 15 years, Tom Fishburne has been poking fun at the marketing industry and for the first time he has compiled over 200 of his favorite comics and put them into a book. "Your Ad Ignored Here: Cartoons [...]

711, 2017

EP 246: Tips for Starting a Podcast w/Jay Acunzo

Podcasting is becoming the newest trend in content marketing and we wanted to talk to the host of one of our favorite podcasts, the Unthinkable podcast with Jay Acunzo. Jay was a former digital media strategist at Google before joining [...]

3110, 2017

EP 245: Delight Your Customers and Build Customer Loyalty w/Sujan Patel

Customers aren't as loyal as they used to be but that doesn't mean you can't build customer loyalty, it just means you have to work a little bit harder at it. Sujan Patel, the co-founder of Web Profits, joins us [...]

1010, 2017

EP 244: Understanding the Google Algorithm w/John Mueller

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO [...]

610, 2017

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII

David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simpson, Cars 3 [...]