Edge of the Web Radio is a weekly, hour long Internet Marketing program hosted by Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog.

­
The Edge Of The Web Podcast Series Listen Now
  • EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

    EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

    Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. Larry Kim founded WordStream in 2007 as a consultancy while [...]

  • EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

    EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

    Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved to a different radio station, to now broadcasting out of [...]

  • EP 211: How To Get Chosen By Google w/Ronell Smith

    EP 211: How To Get Chosen By Google w/Ronell Smith

    Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a content strategy and customer experience through the content. As he [...]

  • EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

    EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

    Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss how to make the best of your marketing efforts within [...]

LATEST PODCASTS

1402, 2017

EP 213: Machine Learning, Rank Brain, & Unicorns w/Larry Kim

Larry Kim, the founder and CTO of Wordstream, joins us on the podcast this week from a snowy Boston to discuss a variety of topic including RLSA, Machine Learning, Rank Brain, SEO Predictions for 2017 and his fascination with Unicorns. [...]

702, 2017

EP 212: How to Find Opportunity Gaps in Content with Keyword Research w/Dan Shure

Five years ago we started a radio show on the northside of Indianapolis. We broadcasted live at 8 a.m. and decided to save the show as a podcast. In those five years, we've added Douglas Karr to the show, moved [...]

3101, 2017

EP 211: How To Get Chosen By Google w/Ronell Smith

Ronell Smith is a content strategist from RS Consulting as well as a Moz Associate. Ronell works with a lot of big brands in his organization and we wanted to pick his brain about how he helps clients develop a [...]

2401, 2017

EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing

Google Analytics is a wonderful tool that many marketers and websites use, but many marketers make mistakes in Google Analytics when it comes to campaign tagging. Well, we got a hold of Annie Cushing, the founder of Annielytics, to discuss [...]

1701, 2017

EP 209: The State of the Connected Customer – w/Mathew Sweezey

Mathew Sweezey, the principal of Marketing Insights at Salesforce, joins us on the podcast this week. Mathew has spoken at over 50 conferences this past year and his group at Salesforce has released some interesting statistics this past year. This [...]

1001, 2017

EP 208: Brand Voice and Strategy w/Dana DiTomaso

Dana DiTomaso is the President & Partner of Kick Point and we are excited to have her on the podcast this week to discuss branding and branding strategy! Is your business struggling with your brand? Do you even know you [...]

401, 2017

EP 207: Conversion Copywriting – Writing Sales Copy for Your Audience w/Joanna Wiebe

Joanna Wiebe, co-founder of Copy Hackers and Airstory, joins us on the podcast this week to discuss conversion copywriting. Joanna has helped businesses like Invision, Shopify, Crazy Egg, Rainmaker/Copyblogger, BT, AVG, and Tesco optimize their copy. She also works with [...]

2012, 2016

EP 206: Is Your Copy Selling You Short? w/Amy Harrison

Is your marketing content cheating on you? You think your content may be OK, but could it actually be sending your prospects to your clients and away from what you want them to do on your website? We are talking [...]

1312, 2016

EP 205: Localizing Your Translated Content & Translation Fails w/Zeph Snapp

Welcome to episode Doscientos Cinco (Episode 205) as we welcome Zeph Snapp, CEO of Altura Interactive, on the podcast this week. In the previous 204 episodes of this podcast we've never tackled the topic of International SEO and translating content [...]