EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
637 | Decoding User Intent w/ Lidia Infante
Explore the SEO nuances of singular vs. plural keywords with Lidia Infante, Senior SEO Manager at Sanity.io. Gain insights on Google's perspective and adapt your keyword strategy for evolving search intent!
636 | News from the EDGE | Week of 10.23.2023
Marketers face an AI scare—70% overwhelmed. X introduces premium ad-free subscriptions to battle bots. Apple invests $1B in AI for an exciting race ahead.
635 | Questionable Practices Associated With Google Ads w/ Greg Finn
Unlock insights on Google's antitrust lawsuit and its impact on digital marketing. Is it time to rethink Google Ads? Join us on The EDGE of The Web!
634 | News from the EDGE | Week of 10.16.2023
Explore Google's cookie removal, YouTube's AI-driven ad campaigns, and Microsoft's bug bounty on The EDGE of The Web! Your guide to the latest in SEO and digital trends.
633 | Mastering The Holistic SEO Process w/ Eli Schwartz
Unlock SEO mastery with Eli Schwartz on The EDGE! Dive into RICE Method, precision tactics, and navigate SGE changes for holistic SEO control.
632 | News from the EDGE | Week of 10.09.2023
Stay ahead in SEO with the latest: Google indexing conversations, JPMorgan CEO on AI in finance, Amazon's $4B AI investment, and Google's spooky algorithm update!
631 | Foundational SEO Strategy w/ Eli Schwartz w/ Eli Schwartz
Uncover the truth behind Product-Led SEO with SEO expert Eli Schwartz on The EDGE. Learn to maximize revenues and understand the buyer's journey for ultimate success.
630 | News from the EDGE | Week of 10.02.2023
As some consider leaving GoogleAds forever, the search giant opens up the SGE to teenagers. TikTok considers ad-free subscription tier.
629 | Utilizing Google Analytics 4 w/ Matt Holz
Matt Holz is back, and we're diving even deeper into the world of GA4 – don't miss the latest on its capabilities and more.