EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

Call Us Today! 1-877-SEO-4-WEB|info@edgeofthewebradio.com
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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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205, 2024
  • Episode 678: Moore’s Law & the Accelerated Growth of AI with Michel Fortin

678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin

Michel Fortin discusses how AI is changing SEO & what SEOs need to adapt for the future, including augmented reality. Learn from a growth marketing VP!

2404, 2024
  • Episode 677: Fending off Local Attacks with Joy Hawkins

677 | Fending off Local Attacks w/ Joy Hawkins

Join Joy Hawkins on the EDGE of the Web for insights on local SEO tactics, LSAs, videos, AI, and crisis management. Don't miss out!

1604, 2024
  • Episode 676: Getting Tactical with Local SEO with Joy Hawkins

676 | Getting Tactical with Local SEO w/ Joy Hawkins

SEO expert Joy Hawkins joins EDGE to reveal local SEO secrets for dominating niche markets & outranking competition.

1204, 2024
  • Episode 675: News from the week of April 8, 2024

675 | News from the EDGE | Week of 4.8.2024

Google eyes CRM market with $34B HubSpot bid. Fake AI law firms & AI content labeling debated. Tech giants fear China's AI influence in 2024 election. Stay ahead on SEO trends!

1204, 2024
  • Episode 674: Drawing The Line With AI Content with Simon Cox

674 | Drawing The Line With AI Content w/ Simon Cox

Webmaster Simon Cox returns to discuss using artistic principles for SEO. We explore AI-generated imagery's impact on search and how to leverage the human touch for SEO success on The EDGE of the Web.

204, 2024
  • Episode 673: News from April 1, 2024

673 | News from the EDGE | Week of 4.1.2024

New lawsuit claims Facebook & Instagram inflate ad metrics. Google mum on SGE launch. OpenAI drops exciting new feature. Dive into SEO trends!

104, 2024
  • Episode 672: Reflecting on SEO and Web Development History with Simon Cox

672 | Reflecting on SEO and Web Development History w/ Simon Cox

Web dev legend Simon Cox joins EDGE! A pioneer with 30 years of experience shares how he's adapted to ever-changing tech. Gain insights from a web design founding father & technical SEO master!

2603, 2024
  • Episode 671: News from March 25, 2024

671 | News from the EDGE | Week of 3.25.2024

This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!

1503, 2024
  • Episode 670: The GA4 Concert and Afterparty with Brie Anderson

670 | The GA4 Concert and Afterparty w/ Brie Anderson

Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

Produced By

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2025 Site Strategics & EDGE of the Web.

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