EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
627 | Leveraging the New Tools in GA4 w/ Matt Holz
Discover GA4 insights and AI's data reporting potential with Matt Holz, VP of Product Strategy at FoundSM, on EDGE of the Web!
626 | News from the EDGE | Week of 9.18.2023
Google's Gemini vs. ChatGPT, Algo changes, and the current state of the Google Antitrust case! Join the conversation on the EDGE of the Web.
625 | Changing the Dynamics of Content Creation and Team Learning w/ Natalie Arney
Adapt content strategies for evolving SERPs due to Google's SGE. Natalie Arney shares insights on content's role in the buyer's journey and improving client interactions for professional growth.
624 | News from the EDGE | Week of 9.11.2023
In this week's EDGE news: Google loses Gen Z search preference to TikTok, SGE rolls out in India, Meta's changes concern marketers, and AI creates political campaigns.
623 | Navigating the World of Generative Search w/ Natalie Arney
Natalie Arney helps uncover what’s in store for us with Google Search Generative Experience—discussing SGE's implications on current rank-tracking tools and how your future reporting should go as an SEO.
622 | News from the EDGE | Week of 9.4.2023
Get informed about Google's latest developments and ponder the future with our Google news updates. Is ChatGPT plateauing? Find out now!
621 | Unleashing the Power of AI in SEO w/ Sara Taher
Join Sara Taher for insights on SEO adaptation to AI, buyer journey shifts, and content creation. Stay ahead in the ever-changing SEO landscape!
620 | Building a Strong Entity Strategy w/ Sara Taher
Sara Taher discusses her background in digital marketing, which has led her to be an expert in entity SEO. She unpacks how this tactic is incorporated within Google's Knowledge Panel and User Experience. Whether you use AI tools or not, entity SEO provides the opportunity to elevate your company's presence and brand trust.
619 | News from the EDGE | Week of 8.21.2023
Google has added a new feature to Search Generative Experience to focus on educating users on complex concepts. Inactive Google accounts are being purged. Report accuses Google of scraping children’s data for personalized ads. All the SEO updates in this week's News from the EDGE!