EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
673 | News from the EDGE | Week of 4.1.2024
New lawsuit claims Facebook & Instagram inflate ad metrics. Google mum on SGE launch. OpenAI drops exciting new feature. Dive into SEO trends!
672 | Reflecting on SEO and Web Development History w/ Simon Cox
Web dev legend Simon Cox joins EDGE! A pioneer with 30 years of experience shares how he's adapted to ever-changing tech. Gain insights from a web design founding father & technical SEO master!
671 | News from the EDGE | Week of 3.25.2024
This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!
670 | The GA4 Concert and Afterparty w/ Brie Anderson
Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.
669 | News from the EDGE | Week of 3.11.2024
Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!
668 | Rocking Out GA4 w/ Brie Anderson
This episode of The EDGE dives into GA4 like a live concert. Learn migration steps, key features & unleash the platform's potential for your clients. Rock your data & ditch UA!
667 | News from the EDGE | Week of 3.4.2024
Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!
666 | Design Thinking for SEOs w/ Ola King
Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.
665 | News from the EDGE | Week of 2.26.2024
Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!