EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 349: Stop Marketing in a Crisis? with Jon Henshaw
Nearly 17 million have filed for unemployment in the past three weeks. The economy has come to an abrupt hard stop. What should digital marketing professionals focus on during an unprecedented crisis like the one we’re now experiencing? This week’s featured guest Jon Henshaw, Founder of Coywolf, has been in [...]
EP 348: Automation in Times of Crisis with Aaron Levy
Too many companies have SEM strategies entirely focused on keywords or what's “most likely to convert” according to Google, as opposed to what makes the most sense to the real customers on the other side of the marketing equation. Especially in a time of crisis, it makes even more sense [...]
EP 347: Remote Working & Quora PPC with JD Prater
A lot of companies are responding to the health concerns happening worldwide by sending employees home to work remotely. The digital marketing industry is lucky that a lot of work can be done via computer, video conference, etc. Some individuals have experienced working remotely in the past and others, this [...]
EP 346: SEO for 2020 with Britney Muller
This week’s featured guest is Britney Muller, Senior SEO Scientist at Moz, here to EDGEucate you on the specifics within SEO that you need to focus on throughout 2020. Britney continuously researches SEO concepts, creates educational content, helps educate people about SEO (internally and at conferences around the world), and [...]
EP 345: Podcasting Your Passion with Chuck Fields
This week’s featured guest is Chuck Fields, President and Founder of SpaceTech, has been teaching businesses better ways to work, especially getting more done faster. He works with mid-sized companies to streamline business processes, reduce data errors, and eliminate bottlenecks which help businesses improve their bottom line rapidly by getting [...]
EP 344: 7 Steps to Optimize Google My Business with Sherry Bonelli
Claiming your Google My Business is a great way to start optimizing a FREE tool Google provides a lot of companies. If your business has a location address and a phone number then you might already have a GMB without even realizing it… but someone else may be running it [...]
EP 343: Mastering Instagram Story Ads with Susan Wenograd
When it comes to ad success, it’s important to know who is active on the various social channel platforms. The divide of ages between the social platforms is an important attribute to your success that many people don’t know about. That is why we brought in Susan Wenograd, CMO of [...]
EP 342: The Content Operational Model with Robert Rose
Is your company putting enough time and attention to the strategies behind your content writing? Are you even using a specific strategy when it comes to blogs and landing pages on your company website? 2020 is the year to follow the content operational model and provide your target audience with [...]
EP 341: Revising Your Radical Candor with Kim Scott
Many people in the workspace have a hard time providing feedback without worrying about hurting someone’s feelings. Other times, superiors have a hard time providing feedback in a respectable manner. What if we told you there was a way to challenge your coworkers while also caring personally? When you want [...]