EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 322: Securing Your Customers, and Yourself – Interview with Arlie Hartman
If all the craziness you hear about malware, cybersecurity, data breaches, info security, and ransomware attacks have you feeling nervous, then you’ll want to learn how to fight back. Our special guest this week on the EDGE of the Web podcast is Arlie Hartman, Chief Information Security Officer at BraunAbility. [...]
EP 321: Smart Shopping with Google Ads – With Kirk Williams
Smart Shopping Ads and Campaigns are on the rise. Are you ready to leverage them into business success? PPC Hero says he’s among the Top 25 Most Influential PPCers in the world (and has been for 3 years running). Search Engine Journal says he’s one of the 23 Top PPC [...]
EP 320: Extreme Growth from LinkedIn with Shay Rowbottom
More and more companies involved in B2B Digital Marketing realize they need to make the most of LinkedIn but aren’t sure how to make it happen. Find out how Shay Rowbottom of Rowbottom Marketing leverages video content to connect with target audiences. She joined LinkedIn back in May 2018 and [...]
EP 319: Storytelling on YouTube to Create a Huge Audience with Tim Schmoyer
YouTube launched back in 2005 when it was largely just cat videos and low-quality content. It’s come a loooong way since then, baby! Tim Schmoyer, Founder and CEO of Video Creators, has been getting results on the platform since 2006, and has handled YouTube strategies for the likes of HBO, [...]
EP 318: How to build a foolproof social advertising strategy with Traci Reuter
If building a foolproof social advertising strategy to engage your ideal clients sounds like a dream come true, you can do it! Learn how with Traci Reuter, Founder and CEO of Divine Social, is our special guest for episode 318 of the award-winning EDGE of the Web podcast. Sponsor EDGE [...]
EP 317: Employee Social Media Advocacy with Glenn Gaudet
Ever wish ALL your employees were involved in marketing your business? They can be! It’s called employee advocacy. A great employee advocacy program for marketing your business is about way more than employees just sharing some content here and there. Find out what it’s really about when Glenn Gaudet, CEO [...]
EP 316: Leveraging Search & Social For Maximum ROI with Susan Wenograd
How can #DigitalMarketing professionals leverage SEARCH and SOCIAL for maximum ROI? Why do so many digital marketers continue to focus on front-end acquisition instead of lifetime value? What are the alternatives to last-click attribution in today’s integrated media environment? So many questions! Get some answers when special guest Susan Wenograd, [...]
EP 315: E-A-T with Lily Ray
This week features analysis and commentary with special guest Lily Ray, SEO Director at Path Interactive on stories such as the Google disavow tool not going away so just use the old version for now, starting July 1 all new sites will be indexed using Google’s mobile-first indexing, and Google’s [...]
EP 314: Automation and Machine Learning with Ginny Marvin
A growing number of advertisers are feeling like lab rats at the hands of the big platforms as they experiment with automation and #MachineLearning. Both #SEO and #DigitalMarketing will never be the same. Ginny Marvin, Editor-in-Chief for Search Engine Land, Marketing Land, and MarTech Today will make sense of it [...]