EDGE of the Web is a weekly, hour-long SEO and Digital Marketing podcast hosted by Erin Sparks from Site Strategics.

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  • 777 | AI/SEO News from the EDGE | Week of 12.1.2025

    777 | AI/SEO News from the EDGE | Week of 12.1.2025

    This week's EDGE of the Web dives into the seismic shifts in digital marketing, including Adobe's acquisition of Semrush for $1.9 billion, the rollout of Google Search Console Annotations, and rising stakes around the EU's Digital Omnibus and data privacy. The panel also covers ChatGPT's rumored ad features, expanded Google AI Mode ads, and the resurgence of AI SEO spam.

  • 776 | Wil Reynolds: Don’t Do F*cking Listicles

    776 | Wil Reynolds: Don’t Do F*cking Listicles

    Wil Reynolds breaks down the real state of AI and SEO, calling out listicle culture and pushing marketers toward open-source testing, hands-on experimentation, and human-focused results. A sharp, energetic conversation from BrightonSEO San Diego 2025.

  • 775 | AI, Authenticity, and SEO with Wil Reynolds

    775 | AI, Authenticity, and SEO with Wil Reynolds

    SEO & AI with Wil Reynolds: Rethink KPIs, focus on authentic marketing, and adapt to today’s digital landscape.

  • 774 | Paid Ad News from the EDGE | Week of 10.27.25

    774 | Paid Ad News from the EDGE | Week of 10.27.25

    ChatGPT Atlas browser, AWS outage impact, Meta scam alerts for seniors, Google Ads innovations, and subscription shopping ads. News with Greg Finn from Cypress North.

  • 773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    773 | Content Strategy and LLMS.txt w/ Carolyn Shelby

    Unlock SEO for AI! Carolyn Shelby talks LLMs.txt, content chunking, and strategies to boost visibility in the age of AI-powered search.

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EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

LATEST PODCASTS

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1408, 2024
  • Episode 705: News from the EDGE, Week of August 12, 2024

705 | News from the EDGE | Week of 8.12.2024

Google enhances Local Service Ads with auto-select photos, warns against URL parameters, and faces pressure for tougher monopoly action.

1308, 2024
  • Episode 704: Content Performance Factors with Maeva Cifuentes

704 | Content Performance Factors w/ Maeva Cifuentes

Maeva Cifuentes of Flying Cat reveals insights from a report on AI-generated content's impact on SEO performance. Tune in for key findings.

708, 2024
  • Episode 703: News from the EDGE, Week of August 5, 2024

703 | News from the EDGE | Week of 8.5.2024

Google imposes a 2.5% ad fee in Canada, faces an August 1st outage exposing data, and confirms Robots.txt security flaws. Stay updated with SEO news!

608, 2024
  • Episode 702: 2024 JavaScript SEO Report with Patrick Hathaway

702 | 2024 JavaScript SEO Report w/ Patrick Hathaway

Join us on EDGE of the Web as Patrick Hathaway discusses Sitebulb's JavaScript SEO report, offering insights and future trends in the industry.

208, 2024
  • EDGE of the Web Podcast Episode 701 with Maevva Cifuentes

701 | How does AI SEO Content Perform w/ Maeva Cifuentes

Discover marketing beyond linguistic restraint today and understand how AI is being used by top companies at an international level with Maeva Cifuentes.

3007, 2024
  • Episode 700: News from the EDGE, Week of July 29, 2024

700 | News from the EDGE | Week of 7.29.2024

Join us for episode 700 of EDGE of the Web! We discuss Reddit's search engine limitations, Google's cookie changes, and the rise of GEO.

2407, 2024
  • Episode 699: Cognitive Bias in Marketing with Garrett Sussman

699 | Cognitive Bias in Marketing w/ Garrett Sussman

Marketing Lead Garrett Sussman explores consumer psychology, SEO strategies, and brand bias in SERPs on EDGE of the Web. Learn to connect better.

1807, 2024
  • Episode 698: News from the EDGE, Week of July 15, 2024

698 | News from the EDGE | Week of 7.15.2024

Google AI Overviews take a big hit! Google confirms there is no way to prevent specific content from appearing in your Discover feed, unlike Google News. Amazon has released their AI shopping assistant, Rufus, to the public.

1607, 2024
  • Episode 697: AI Overview Optimization with Garrett Sussman

697 | AI Overview Optimization w/ Garrett Sussman

Garrett Sussman discusses AI Overview optimization, SERP volatility, and SGE frameworks on EDGE of the Web. Tune in for SEO insights!

2022 Signal Awards Gold Winner: Individual Episode for Creativity & Marketing

2022 Signal Awards Winner

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Recorded at

Edge Media Studios

About

The EDGE of the Web is home to several formats of digital marketing podcasts. Our EDGE Interview Series is a 1 hour, 2 segment Digital Marketing Podcast that covers a wide range of topics such as; search engine optimization, search engine marketing, social media, email marketing, the latest marketing news, and much more! Each episode features one guest regarding a topic that they are passionate about with digital marketing news tailored to that topic. News from the EDGE is a weekly, 30-minute podcast covering the most recent digital marketing news of the week with Erin Sparks and Mordy Oberstein.
© 2025 Site Strategics & EDGE of the Web.

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