EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
671 | News from the EDGE | Week of 3.25.2024
This week: Google AI summaries & traffic woes, Disney joins ad exchange & US vs China AI race. Plus, Google's new filter tab!
670 | The GA4 Concert and Afterparty w/ Brie Anderson
Master GA4 with Erin & Brie! Rehearse your analytics plan & dominate your data on Edge of the Web this week.
669 | News from the EDGE | Week of 3.11.2024
Marketers alert! TikTok faces US ban threat & Google cracks down on low-quality content (40% reduction!). Adapt your strategy now!
668 | Rocking Out GA4 w/ Brie Anderson
This episode of The EDGE dives into GA4 like a live concert. Learn migration steps, key features & unleash the platform's potential for your clients. Rock your data & ditch UA!
667 | News from the EDGE | Week of 3.4.2024
Google faces legal challenges & rolls out updates: Antitrust lawsuit, Local Ads verification & Popular Opinions Search Carousel. Plus, are SEOs fed up with Google? Learn more on The EDGE of the Web!
666 | Design Thinking for SEOs w/ Ola King
Join Ola King as he unveils how UX design boosts search ranking & digital marketing power. Learn practical tactics & the power of user empathy.
665 | News from the EDGE | Week of 2.26.2024
Local Services Ads glitch frustrates businesses, Google blames critics, & strikes Reddit deal. AI writes content & Chrome gets "Help Me Write." Hot SEO takes on The EDGE!
664 | Search Experience Optimization w/ Ola King
Unlock the secrets of SEO & UX with Ola King, a music producer turned SEO expert. Discover key metrics for superior UX and sustainable SEO success on the EDGE!
663 | News from the EDGE | Week of 2.19.2024
Stay ahead with EDGE: AI insights, digital marketing updates, Reddit's $60m AI deal, OpenAI's Sora, and Meta Ads expenses. Join the newsletter for more!