EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 333: The Wall Street Journal takes on Google – Interview with Bruce Clay
There aren’t very many people who got involved in SEO from the very beginning and then stuck with it all the way to now. When you have the opportunity to book a guest who basically invented SEO and popularized the [...]
EP 332: SEO Audits That Maximize Growth – Interview with Aleyda Solis
Getting great SEO results means making sure your audits are strategic, understandable, and actionable! With more than a decade of international SEO consulting under her belt, Aleyda Solis, Founder of Orainti, has learned just how important it is to maximize [...]
EP 331: Better SEO Reports – Interview with Bill Sebald
When you’re going the extra mile for clients in your SEO work, it should feel like you’re being a detective. Your digital marketing clients need to feel confident about your SEO skills, abilities, and results, and that means sharing SEO [...]
EP 330: The Link to Google’s BERT – Interview with Adam White
Too many digital marketing and SEO professionals leave something out of the strategies they present to clients: Robust backlinks are the missing pieces of the puzzle, but they have to be done right in a Google-friendly approach to see success. [...]
EP 329: 2019 SEO Factors and Audit Tools – Interview with Andy Drinkwater
When your ultimate goal is to improve your site’s search position, there’s no better way to get started than with a search engine optimization audit. Everyone wants to boost the search position for their website but fewer realize that you [...]
EP 328: Long Term Content Marketing with Joe Pulizzi
Does your digital marketing strategy include long-term content marketing? It should! What do brands like Arrow Electronics, General Mills, and Kraft have in common? Their digital marketing efforts go beyond short-term results and focus on long-term content marketing that actively [...]
EP 327: Marketing SaaS from Scratch with Tim Soulo
SaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the [...]
EP 326: Quora | Riches from Niches with Joe Martinez
What’s one of the biggest Digital Marketing mistakes being made today? Spending all of your PPC dollars on Google and Facebook! You might be surprised how much of your audience are using Instagram, Quora, Waze, Reddit, Pinterest, Nextdoor, and others. [...]
EP 325: How Your Reputation Affects Local Search – Interview with Mike Blumenthal
If your business or client’s business gets all of it’s customers from a localized area- how do you go about optimizing your website to cater to just your city and neighborhoods? What does your local reputation have to do with [...]