EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS
EP 288: How to Dominate at Local SEO w/Damon Gochneaur
Wow! What an information-packed show we have for you today! Damon Gochneaur is the founder of Aspiro Agency and the Director of Search at Southwest Media Group and he is fresh off his appearance at Pubcon where he talked about [...]
EP 287: Talk Triggers – Creating Customers with Word of Mouth w/Jay Baer
Did you know that in a recent study, it was found that word of mouth resulted in 50-91% of a company's sales - yet most companies don't have a strategy for word of mouth marketing. That's the reason Jay Baer, [...]
EP 286 – Flip the Funnel with Account-Based Marketing w/Sangram Vajre
We've all seen the traditional marketing funnel or different variations of it. The traditional funnel starts with the awareness stage at the widest part of the funnel, then progresses to the consideration stage and finally the last stage is the [...]
EP 285: Why You Should Optimize Your Marketing w/Hailey Friedman
We talk a lot on the show about search engine optimization, but how often are you optimizing your overall marketing efforts? Hailey Friedman, the Head of Marketing of Improvado, joins us on the show to talk about the process she [...]
EP 284: Bullseye Marketing w/Louis Gudema
Recent research says that over 80% of companies are seriously under-investing when it comes to their marketing. Louis Gudema, author of the new book "Bullseye Marketing", wants to helps businesses improve their marketing and increase their marketing spend by using [...]
EP 283: An Introduction to Facebook Analytics w/JD Prater
Have you heard of Facebook Analytics? Well, chances are you haven't and JD Prater, Director of Growth at Beautiful.AI, says that most marketers aren't using this tool to measure their results and using it to improve their marketing. Fresh off [...]
EP 282: The Google Medic Update w/Ruth Burr Reedy
Earlier this month, Google released a new update to their core algorithm that many in the SEO industry are labeling "The Google Medic Update". Ruth Burr Reedy, the Director of Strategy with UpBuild, is on the show with us today [...]
EP 281: What You Need To Know About Google Sponsored Units w/Elizabeth Marsten
Chances are you've seen (or clicked!) a Google Sponsored Unit and you had no idea what it was. Not a lot is known about Google Sponsored Units as they are new to the shopping environment. Elizabeth Marsten, the e-Commerce Growth [...]
EP 280: The Neuroscience of Storytelling w/Joe Lazauskas
Joe Lazauskas joins us on the show today to break down a few of the major concepts in his new book "The Storytelling Edge." This book came out earlier this year and it dives deep into the neuroscience behind why [...]