EDGE of the WEB: The Best SEO Podcast for Today’s Digital Marketers
EDGE of the Web is a weekly marketing podcast discussing all things in digital marketing: SEO (Search Engine Optimization), Social Media, Content Marketing, and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
The EDGE connects with the top digital marketing guests from around the planet and gives our audience access to digital marketing best practices on how to improve their SERPs. Developing website traffic is not the only benefit that our show offers, but opens up a world of analysis on online marketing tactics that are trending in the space.
Our podcast has a core focus on SEO but also covers such topics as social media marketing, content marketing, and overall online marketing tactics to deliver to the new media audience mediums.
Subscribe to our show on all the major podcast listening platforms such as iTunes, Google Play, Spotify, iHeartMedia, PlayerFM, Spreaker, etc. If we’re not on a platform that you listen to, let us know and we’ll get it to you! Check out the podcast platform list to the right for a full list of our destinations.
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LATEST PODCASTS

EP 222: Successful Storytelling for Businesses w/Robert Rose
Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital [...]
EP 221: Educating Today’s Digital Marketer w/Jeff Sauer
Jeff Sauer, the founder of Jeffalytics, joins us on the podcast this week to talk about his different online courses he provides for digital marketers. Jeff has been focusing on improving the number of qualified digital marketers by providing tangible [...]
EP 220: Developing a Personal Brand in a Digital Age w/Mark Schaefer
We have a special show for you today! Mark Schaefer, Executive Director of Schaefer Marketing Solutions, has just released his newest book and we were able to grab an hour of his time last week. His new book is called [...]
EP 219: Marketing’s Role in a Long Sales Cycle w/Amy Bishop
Amy Bishop is the Director of Digital Marketing & Technology at ZirMed, a financial and clinical performance management tool for healthcare organizations. Amy joined us on the podcast this week to talk about her role with ZirMed and how she [...]
EP 218: Automation & AdWords Scripts w/Frederick Vallaeys
Frederick Vallaeys is the Cofounder and CEO of Optmyzr - a PPC tool for advertisers and agencies. Frederick worked at Google for 10 years as a Google AdWords Evangelist and was also a member of the team that created the [...]
EP 217: The Knowledge Divide w/Kyle Lacy
We have interviewed guests all over the world but rarely do we get to talk to someone locally like we did this week. Kyle Lacy, the new VP of Marketing of Lessonly, joined us in our studio this week. Kyle's [...]
EP 216: Building A Sustainable Content Marketing Plan w/Paddy Moogan
Paddy Moogan, the former florist and law student, is the co-founder of Aira, a digital marketing agency based in the UK. Paddy is a well-known SEO and has been working in SEO since 2004 when he was meant to be [...]
EP 215: Branding and Programmatic Advertising w/Maureen Jann
Maureen Jann is the Director of Marketing at Point It and host of the podcast Fine Point Digital Marketing. We had a great discussion with Maureen and covered a variety of topics. Mainly, we focused on branding, programmatic advertising, and [...]
EP 214: Running an Idealistic SEO Agency w/Mike Arnesen
Mike Arnesen is the owner and CEO of Upbuild, a 100% remote consulting agency that specializes in end-to-end optimization. Mike joined us on the podcast from his home office in Portland, OR and we wanted to talk with him about [...]