EDGE of the Web is an award-winning weekly SEO and Digital Marketing Podcast
EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.
LATEST PODCASTS
EP 277: Demand Generation for 2020 w/Jason Miller
Over the last eight years, demand generation has undergone a radical change as the tools and techniques have rapidly shifted. Jason Miller, the Head of Content and Social at LinkedIn EMEA, wrote a great break down of where he thinks demand generation will go over the next two years. Are [...]
EP 276: How to do Influencer Marketing in 2018 w/Duncan Alney
We love having our Indianapolis friends in the studio with us for our show and this week, we are joined by Duncan Alney, the founder of Firebelly Marketing. He and his team are well known for their work in social media and influencer marketing. Influencer Marketing isn't a topic we've [...]
EP 275: Why Facebook Ads Work w/Mojca Zove
There is always something new with Facebook Ads and so we're learning what's new with Mojca Zove, founder of Super Spicy Media. She runs a Facebook Ad Agency for 7-Figure agencies and so we wanted to pick her brain on what tactics and strategies she's using for those larger companies. [...]
EP 274: Everything You Need to Know About Quora Ads w/Joe Martinez
While most of the advertising conversation is taken up by Facebook and Google, there are some lesser-known channels that can get you some great results. Joe Martinez, the Director of Paid Search and Community, is a huge fan of Quora Ads and we wanted to have him on the show [...]
EP 273: Breaking Down Silos in Marketing Agencies w/Paxton Gray
Departmental silos are seen as a growing pain for most organizations and Paxton Gray, VP of Operations at 97th Floor, joins us on the show today to help us learn how he breaks down this organizational barrier. How does this silo mentality start and why is it unhealthy for an [...]
EP 272: Differences Between YouTube and Facebook Video Ads w/Cory Henke
Cory Henke is the CEO and Founder of Variable Media and he just recently spoke at SMX Advanced and SMX West about YouTube and Facebook Video Ads. So, we wanted to break down those presentations he made on this episode. We covered a variety of topics in this episode including: [...]
EP 271: The Creative Curve w/Allen Gannett
We've been spoon-fed the notion that creativity only comes from geniuses - either we have that gift or we don't. But Allen Gannett, CEO of TrackMaven, says that isn't true and recent research shows that there is a predictable science behind achieving success in any creative endeavor. His new book [...]
EP 270: Busting Common AMP Myths w/Eric Enge
It has been a while since we had a show focused on Accelerated Mobile Pages (AMP). And it's been a while since we had Eric Enge on the show too, so we decided to solve both those issues with this episode. Eric Enge is the CEO of Stone Temple Consulting [...]
EP 269: The Importance of Conversion Optimization & Split Testing w/Chris Dayley
On this episode, we are joined by Chris Dayley, the VP of Testing and Site Optimization at Disruptive Advertising. He has a great background in SEO and conversion optimization with starting his own agency in 2014 which later merged with Disruptive Advertising. In this episode, we highlight some of the [...]